Wednesday, April 15, 2009

Variable Whatnow?

Oh Amazon, say it ain't so.  You've bucked the system for so long now, offering mp3 format and 89 cent tracks.  Its honestly easier for me to buy music from you than from iTunes.  (that program is so slow...)  But now it seems you've caught the "scarce goods" bug that's been going around the music industry.  Its no surprise that apple got it, I mean, if you go as hot and heavy as those dudes have been going...

Anyway, let me try to explain this.  Songs are not scarce.  CD might become scarce, but when you're just sending bits, copies of a file, there's no way you're gonna run out.  Unless you use all the electricity in the world, but at that point I think you've done pretty well for yourself and we've got other problems on the table.  Okay, so jacking up the prices on sought after tracks will only serve to make them less desirable.
You've managed to get yourselves into a position where people are willing to pay for something that used to be free.  Maybe you scared them into playing by the rules with gratuitous lawsuits, maybe *shock* you made it easier to find what people are looking for,  maybe you stoped treating your customers like criminals, or maybe the stars have aligned and you are infallible.  Whatever the reason, you've got a client base, and a magical store that demands virtually no overhead on a per-unit basis.  Don't hike the price (based on artificial demand) and drive down sales.  If anything you should be lowering prices to drive up gross sales.

Just so you know, I will not be buying any $1.29 tracks.  Ever.  Haven't you heard?  Its a depression and people are cutting back on non-essential items.  First on the list, baseless 30 cent surcharges on non-tangible goods.


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