Here's an interesting concept. Marking products to identify how they got to the store. I feel like "air freighted" would have been a plus a few years ago, a mark of distinction and rarity. That's not the purpose of this exercise though. Its meant to make consumers aware of the efforts, expenditures and waste that goes into just getting stuff to you. In this case its just marking food, cause I'm pretty sure every non-perishable item for sale in the US has had some percent flown somewhere. And while keeping this in mind for those kinds of merchandise is good too, buying local food makes sense on lots of levels. Supporting local industry, reducing transportation costs and emissions, eliminating packaging. Oh, and its better food too.
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