Oh man, we're gonna need a broom to get Stephen down from on top of the fridge like a cat on amphetamines because this news is gonna send him spinning and grinning. This article summarizes a study run on the effects of the "Colbert Bump" on political candidates who appeared on The Report contrasted with those who did not.
Of course he might take issue at the results showing appearances by Republicans to have slight negative repercussions. But Fowler has a theory: Republicans must be very confident to appear (nowhere to go but down) while Democrats generally have nothing to lose (already getting pounded) when they appear. Makes pretty good sense I suppose, but no one's like -verified- any of these conjectures. Nevertheless, it doesn't cut the main focus that the political "bump" does in fact exist; so Stephen's ego isn't the only thing getting a rise from the show.
Of course he might take issue at the results showing appearances by Republicans to have slight negative repercussions. But Fowler has a theory: Republicans must be very confident to appear (nowhere to go but down) while Democrats generally have nothing to lose (already getting pounded) when they appear. Makes pretty good sense I suppose, but no one's like -verified- any of these conjectures. Nevertheless, it doesn't cut the main focus that the political "bump" does in fact exist; so Stephen's ego isn't the only thing getting a rise from the show.
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