Monday, May 14, 2007

Selling Cars Takes Bawls.

Chevy is very proud of their new Malibu design. So much so that the best way they can think to sell it is to put a Camry right next to it in the show room. Ah the old coke-pepsi taste test routine. Wait, was that pepsi-coke taste test? Who ran those things and what were they sposed to prove? Crap.

But I digress, Chevy is renting a crap-load of Camrys to put in their show-rooms so customers can kick tires and compare the two without having to leave the dealer. They never want you to leave the dealer. Its hard to tell if the gambit will work out, cause people might not agree that the Malibu is better, and they still have to convince shoppers to stop at a Chevy dealer to begin with. But at least they're rolling the dice.

Bottom line this means for car buyers: there are going to be a bunch of used Camrys hitting the market in 18 months that have almost no miles on them. But the seats will be blown out and the surfaces will have disgusting people grease all over them.

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